{"id":4784,"date":"2026-06-23T15:27:54","date_gmt":"2026-06-23T15:27:54","guid":{"rendered":"https:\/\/billing.media\/obnovleniya-google-ads-2026-chto-izmenitsya-dlya-reklamodatelej-uzhe-etim-letom\/"},"modified":"2026-06-24T11:30:52","modified_gmt":"2026-06-24T11:30:52","slug":"obnovleniya-google-ads-2026-chto-izmenitsya-dlya-reklamodatelej-uzhe-etim-letom","status":"publish","type":"post","link":"https:\/\/billing.media\/ru\/obnovleniya-google-ads-2026-chto-izmenitsya-dlya-reklamodatelej-uzhe-etim-letom\/","title":{"rendered":"\u041e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f Google Ads 2026: \u0447\u0442\u043e \u0438\u0437\u043c\u0435\u043d\u0438\u0442\u0441\u044f \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u0443\u0436\u0435 \u044d\u0442\u0438\u043c \u043b\u0435\u0442\u043e\u043c"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u0442 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0432\u043d\u0435\u0434\u0440\u044f\u0442\u044c \u043d\u043e\u0432\u044b\u0435 AI-\u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0441\u0442\u0430\u0432\u043a\u0430\u043c\u0438 \u0438 \u0431\u044e\u0434\u0436\u0435\u0442\u0430\u043c\u0438. \u0412 \u0438\u044e\u043d\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0430\u043d\u043e\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043b\u0430 \u0441\u0440\u0430\u0437\u0443 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0430\u0436\u043d\u044b\u0445 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0443\u0436\u0435 \u0432 \u0431\u043b\u0438\u0436\u0430\u0439\u0448\u0438\u0435 \u043c\u0435\u0441\u044f\u0446\u044b.&#13;\n<\/p>\n\n<p class=\"wp-block-paragraph\">\u0420\u0430\u0437\u0431\u0435\u0440\u0435\u043c \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0438 \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0435\u043c, \u043d\u0430 \u0447\u0442\u043e \u0441\u0442\u043e\u0438\u0442 \u043e\u0431\u0440\u0430\u0442\u0438\u0442\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c.<\/p>\n\n<h2 class=\"wp-block-heading\">1. Google \u043c\u0435\u043d\u044f\u0435\u0442 \u043b\u043e\u0433\u0438\u043a\u0443 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0441\u043e \u0441\u0442\u0430\u0442\u0443\u0441\u043e\u043c Limited by Budget&#13;\n<\/h2>\n\n<p class=\"wp-block-paragraph\">\u0421 17 \u0430\u0432\u0433\u0443\u0441\u0442\u0430 2026 \u0433\u043e\u0434\u0430 Google \u043e\u0431\u043d\u043e\u0432\u0438\u0442 \u043c\u0435\u0445\u0430\u043d\u0438\u0437\u043c \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0434\u043b\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0441\u043e \u0441\u0442\u0430\u0442\u0443\u0441\u043e\u043c Limited by Budget (\u00ab\u041e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043e \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u043c\u00bb).&#13;\n\u041f\u043e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 Google, \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0435 \u0434\u043e\u043b\u0436\u043d\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0440\u0430\u0431\u043e\u0442\u0443 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439 \u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f \u0441\u0442\u0430\u0432\u043e\u043a \u0431\u043e\u043b\u0435\u0435 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u043e\u0439 \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u0432 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043d\u043e\u0433\u043e \u0431\u044e\u0434\u0436\u0435\u0442\u0430.&#13;\n<\/p>\n\n<p class=\"wp-block-paragraph\">\u0423\u0436\u0435 \u0441 6 \u0438\u044e\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438 \u043d\u0430\u0447\u043d\u0443\u0442 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u0443\u0432\u0435\u0434\u043e\u043c\u043b\u0435\u043d\u0438\u044f \u0432 \u0441\u0432\u043e\u0438\u0445 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430\u0445 Google Ads \u043e \u043f\u0440\u0435\u0434\u0441\u0442\u043e\u044f\u0449\u0438\u0445 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f\u0445.&#13;\n&#13;\n<\/p>\n\n<h3 class=\"wp-block-heading\">\u0427\u0442\u043e \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u0442 Google?<\/h3>\n\n<p class=\"wp-block-paragraph\">\u041f\u0435\u0440\u0435\u0434 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435\u043c \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f \u0441\u0442\u043e\u0438\u0442:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0447\u0430\u0441\u0442\u043e \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u0441\u0442\u0430\u0442\u0443\u0441 Limited by Budget;<\/li>\n\n\n\n<li>\u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438\u0441\u0442\u043e\u0440\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b;<\/li>\n\n\n\n<li>\u043f\u0435\u0440\u0435\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0442\u0435\u043a\u0443\u0449\u0438\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f Target CPA \u0438\u043b\u0438 Target ROAS;<\/li>\n\n\n\n<li>\u0443\u0431\u0435\u0434\u0438\u0442\u044c\u0441\u044f, \u0447\u0442\u043e \u0446\u0435\u043b\u0438 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0442 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u043c \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u0414\u043b\u044f \u043c\u043d\u043e\u0433\u0438\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u044d\u0442\u043e \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0435 \u0441\u0442\u0430\u043d\u0435\u0442 \u0441\u0430\u043c\u044b\u043c \u0432\u0430\u0436\u043d\u044b\u043c \u0441\u0440\u0435\u0434\u0438 \u0432\u0441\u0435\u0445 \u0430\u043d\u043e\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043e\u043d\u043e \u0431\u0443\u0434\u0435\u0442 \u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u043e\u0442 \u0442\u043e\u0433\u043e, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u043b\u0438 \u043e\u043d\u0438 \u043d\u043e\u0432\u044b\u0435 \u0444\u0443\u043d\u043a\u0446\u0438\u0438 Google Ads.<\/p>\n\n<h2 class=\"wp-block-heading\">2. Smart Bidding Exploration \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u043c \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e<\/h2>\n\n<p class=\"wp-block-paragraph\">Google \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u0442 \u0440\u0430\u0441\u0448\u0438\u0440\u044f\u0442\u044c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430 Smart Bidding Exploration (SBE).<\/p>\n\n<p class=\"wp-block-paragraph\">\u042d\u0442\u043e AI-\u0444\u0443\u043d\u043a\u0446\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u044c \u043d\u043e\u0432\u044b\u0435 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0435 \u0437\u0430\u043f\u0440\u043e\u0441\u044b \u0438 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u0431\u0435\u0437 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u043e\u0441\u043b\u0430\u0431\u043b\u0435\u043d\u0438\u044f \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438.&#13;\n<\/p>\n\n<p class=\"wp-block-paragraph\">\u041f\u043e \u0434\u0430\u043d\u043d\u044b\u043c Google, Smart Bidding Exploration \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u043f\u043e\u0438\u0441\u043a\u0430 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0441\u0440\u0435\u0434\u0438 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432, \u043f\u043e \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0443\u0436\u0435 \u0438\u043c\u0435\u0435\u0442 \u043f\u0440\u0430\u0432\u043e \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443. \u041f\u0440\u0438 \u044d\u0442\u043e\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043d\u0435 \u0440\u0430\u0441\u0448\u0438\u0440\u044f\u0435\u0442 \u0441\u043f\u0438\u0441\u043e\u043a \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432, \u0430 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0435\u0433\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430.&#13;\n&#13;\n&#13;\n&#13;\n&#13;\n&#13;\n<\/p>\n\n<p class=\"wp-block-paragraph\">\u0422\u0435\u043f\u0435\u0440\u044c \u0444\u0443\u043d\u043a\u0446\u0438\u044f \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0439:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u0434\u043b\u044f Search-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439;<\/li>\n\n\n\n<li>\u0434\u043b\u044f Performance Max \u0431\u0435\u0437 \u0442\u043e\u0432\u0430\u0440\u043d\u043e\u0433\u043e \u0444\u0438\u0434\u0430;<\/li>\n\n\n\n<li>\u0432 \u0442\u0435\u0441\u0442\u043e\u0432\u043e\u043c \u0440\u0435\u0436\u0438\u043c\u0435 \u0434\u043b\u044f Shopping-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u0414\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0443\u0436\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0441\u0442\u0430\u0432\u043e\u043a, \u044d\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u0441\u0442\u0430\u0442\u044c \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u043c \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0431\u0435\u0437 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u043d\u043e\u0432\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439.<\/p>\n\n<h2 class=\"wp-block-heading\">3. Promotion Mode: \u043d\u043e\u0432\u044b\u0439 \u0440\u0435\u0436\u0438\u043c \u0434\u043b\u044f \u0430\u043a\u0446\u0438\u0439 \u0438 \u0440\u0430\u0441\u043f\u0440\u043e\u0434\u0430\u0436<\/h2>\n\n<p class=\"wp-block-paragraph\">\u0415\u0449\u0435 \u043e\u0434\u043d\u0430 \u043d\u043e\u0432\u0438\u043d\u043a\u0430, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u0430\u044f Google, \u2014 Promotion Mode (Beta).<\/p>\n\n<p class=\"wp-block-paragraph\">\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0441\u043e\u0437\u0434\u0430\u043d \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u043f\u0440\u043e\u0432\u043e\u0434\u044f\u0442 \u0441\u0435\u0437\u043e\u043d\u043d\u044b\u0435 \u0430\u043a\u0446\u0438\u0438, \u0440\u0430\u0441\u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0438\u043b\u0438 \u043f\u0440\u043e\u043c\u043e-\u043f\u0435\u0440\u0438\u043e\u0434\u044b.&#13;\n<\/p>\n\n<p class=\"wp-block-paragraph\">\u0412\u043c\u0435\u0441\u0442\u043e \u0442\u043e\u0433\u043e \u0447\u0442\u043e\u0431\u044b \u0432\u0440\u0443\u0447\u043d\u0443\u044e \u043c\u0435\u043d\u044f\u0442\u044c \u0441\u0442\u0430\u0432\u043a\u0438 \u0438 \u0431\u044e\u0434\u0436\u0435\u0442\u044b \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u0430\u043a\u0446\u0438\u0438, \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044c \u043c\u043e\u0436\u0435\u0442 \u0437\u0430\u0440\u0430\u043d\u0435\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u0440\u0435\u0436\u0438\u043c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.&#13;\n&#13;\n&#13;\n&#13;\n&#13;\n&#13;\n&#13;\n<\/p>\n\n<p class=\"wp-block-paragraph\">Promotion Mode \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0434\u043e\u043f\u0443\u0441\u0442\u0438\u043c\u043e\u0435 \u043e\u0442\u043a\u043b\u043e\u043d\u0435\u043d\u0438\u0435 \u043e\u0442 \u0446\u0435\u043b\u0435\u0432\u043e\u0433\u043e ROAS;<\/li>\n\n\n\n<li>\u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c \u043e\u0436\u0438\u0434\u0430\u0435\u043c\u044b\u0439 \u0440\u043e\u0441\u0442 \u0441\u043f\u0440\u043e\u0441\u0430;<\/li>\n\n\n\n<li>\u0432\u044b\u0434\u0435\u043b\u0438\u0442\u044c \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0434\u043d\u0435\u0432\u043d\u043e\u0439 \u0431\u044e\u0434\u0436\u0435\u0442 \u043d\u0430 \u043f\u0435\u0440\u0438\u043e\u0434 \u0430\u043a\u0446\u0438\u0438.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u041e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u043c \u044d\u0442\u043e\u0442 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0434\u043b\u044f:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u0432;<\/li>\n\n\n\n<li>\u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u0441 \u0441\u0435\u0437\u043e\u043d\u043d\u044b\u043c\u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c\u0438;<\/li>\n\n\n\n<li>\u0431\u0438\u0437\u043d\u0435\u0441\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0430\u043a\u0442\u0438\u0432\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u0427\u0435\u0440\u043d\u043e\u0439 \u043f\u044f\u0442\u043d\u0438\u0446\u044b, \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u0447\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0438\u043b\u0438 \u0440\u0430\u0441\u043f\u0440\u043e\u0434\u0430\u0436.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">\u0427\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u044e\u0442 \u044d\u0442\u0438 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430?<\/h2>\n\n<p class=\"wp-block-paragraph\">Google \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u0442 \u0434\u0432\u0438\u0433\u0430\u0442\u044c\u0441\u044f \u0432 \u0441\u0442\u043e\u0440\u043e\u043d\u0443 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0439 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0441\u0442\u0430\u0432\u043a\u0430\u043c\u0438 \u0438 \u0431\u044e\u0434\u0436\u0435\u0442\u0430\u043c\u0438.&#13;\n<\/p>\n\n<p class=\"wp-block-paragraph\">\u0415\u0441\u043b\u0438 \u0440\u0430\u043d\u044c\u0448\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438 \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043a, \u0442\u043e \u0441\u0435\u0433\u043e\u0434\u043d\u044f \u0432\u0441\u0451 \u0431\u043e\u043b\u044c\u0448\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u044e\u0442 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439.&#13;\n&#13;\n<\/p>\n\n<p class=\"wp-block-paragraph\">\u0418\u043c\u0435\u043d\u043d\u043e \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u0432\u0441\u0451 \u0431\u043e\u043b\u0435\u0435 \u0432\u0430\u0436\u043d\u044b\u043c\u0438:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u043e\u0435 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439;<\/li>\n\n\n\n<li>\u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0446\u0435\u043b\u0435\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 CPA \u0438 ROAS;<\/li>\n\n\n\n<li>\u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0434\u043b\u044f \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u043e\u0432;<\/li>\n\n\n\n<li>\u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u044b\u0439 \u0430\u0443\u0434\u0438\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">\u0412\u0438\u0432\u044b\u0434<\/h2>\n\n<p class=\"wp-block-paragraph\">\u0421\u0440\u0435\u0434\u0438 \u0432\u0441\u0435\u0445 \u0430\u043d\u043e\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043d\u043e\u0432\u0438\u043d\u043e\u043a \u043d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0435\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0441\u0442\u043e\u0438\u0442 \u0443\u0434\u0435\u043b\u0438\u0442\u044c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f\u043c \u0434\u043b\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0441\u043e \u0441\u0442\u0430\u0442\u0443\u0441\u043e\u043c Limited by Budget, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0430\u0447\u043d\u0443\u0442 \u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0443\u0436\u0435 \u0441 17 \u0430\u0432\u0433\u0443\u0441\u0442\u0430.&#13;\n<\/p>\n\n<p class=\"wp-block-paragraph\">\u0415\u0441\u043b\u0438 \u0432\u0430\u0448\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u043c, \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c \u0443\u0436\u0435 \u0441\u0435\u0439\u0447\u0430\u0441 \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c \u0438\u0445 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0438 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439, \u0447\u0442\u043e\u0431\u044b \u0438\u0437\u0431\u0435\u0436\u0430\u0442\u044c \u043d\u0435\u043e\u0436\u0438\u0434\u0430\u043d\u043d\u044b\u0445 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439 \u0432 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u0445 \u043f\u043e\u0441\u043b\u0435 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f Google Ads.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u0442 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0432\u043d\u0435\u0434\u0440\u044f\u0442\u044c \u043d\u043e\u0432\u044b\u0435 AI-\u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0434\u043b\u044f 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Google \u043c\u0435\u043d\u044f\u0435\u0442 \u043b\u043e\u0433\u0438\u043a\u0443 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0441\u043e \u0441\u0442\u0430\u0442\u0443\u0441\u043e\u043c Limited by [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-4784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategorii"],"acf":[],"yoast_head":"<title>\u041e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f Google Ads 2026: \u0447\u0442\u043e \u0438\u0437\u043c\u0435\u043d\u0438\u0442\u0441\u044f \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u0443\u0436\u0435 \u044d\u0442\u0438\u043c \u043b\u0435\u0442\u043e\u043c | Billing media<\/title>\n<meta name=\"description\" content=\"\ud83d\udd0e Global partner of major media platforms. 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