How Instagram and Facebook reposts can take your brand to the next level

Doesn’t it seem like every click and every view counts in the digital space? Imagine the situation: your post on Instagram or Facebook is seen by only a few hundred people, but one repost and this content has already been viewed a thousand times more. Reposting on social media is not just a feature, it’s an opportunity to expand your brand’s horizons and reach new audiences. How does it work, and why is it important to use this tool for business? Let’s find out.

What is a repost on Instagram?

This is the process of reposting someone else’s content on your account. It can be a post by another user that is important to your target audience, or it can be material created by a partner or influencer that fits your brand’s style. It is important to remember that it should be visual content, as Instagram is primarily a visual platform.

What is a Facebook repost?

This is a similar process, but in a more textual format. It can be a post from your partner’s, client’s, or any other source that matches your brand’s image. Reposting on Facebook is much easier, as you simply share another user’s post using the “Share” function. Such reposts allow your brand to find a new audience, strengthening the social proof of your company.

How does reposting help businesses?

Reposting is not just a way to share content, but also a powerful tool for promoting your brand. Let’s look at a few reasons why it’s beneficial:

1. Increase your reach and attract a new audience. If you repost an influencer’s or your client’s content, you get access to their followers, which is a great opportunity to attract a new audience. In this case, you are not just reposting the material, but also creating a connection with other people who can become your potential customers.
2. Improve brand credibility. Reposts from real people or companies help build trust in your brand. When your customers or partners share your content, it shows that they have a positive interaction with you. Potential customers see this as a confirmation of your reliability.
3. Engage influencers and partners. Reposting on Instagram or Facebook allows you to organize campaigns with influencers who already have a large and active audience. They can share your posts or posts about your brand, which increases its visibility.

A repost can be called a small advertisement with a big potential, which not only attracts new contacts but also builds trust and opens up opportunities for new partnerships. It’s a great way to demonstrate support for your brand from customers, fans, and employees. User-generated content is often considered more trustworthy because the consumer doesn’t receive anything in exchange for promoting your product or service (except, of course, advertising campaigns) – they simply share it to show their audience that they like your product.

How to repost effectively?

To make reposting effective and help your business, consider a few key points:

1. Choose relevant content. The choice of content for reposting should be relevant to your target audience. Post only those materials that may be of interest to your audience and will be in line with your strategy.
2. Don’t forget about copyright. If you plan to repost from someone else’s account, be sure to provide an indication of the source so as not to infringe on copyright.
3. Create your own content for reposting. By creating unique ongoing columns or content for your customers, you give them a chance to share your material with their followers, which helps you increase your reach.

Don’t limit yourself to reposting content from customers or influencers. You should incorporate reposts into your overall marketing strategy. For example, regularly publish unique posts that can be reposted by your followers, or hold contests where participants have to share your content.

Step-by-step instructions — reposting on Instagram

Instagram is one of the most popular social networks, and reposts can be a great way to expand your brand’s reach. If you want to share content from another account, here’s a step-by-step guide:

1. Find the post you want to repost. Go to the profile or news feed and select the post you want to share.
2. Use the reposting app. Since Instagram doesn’t have a built-in reposting feature, you’ll need to download a third-party reposting app, such as Repost for Instagram.
3. Share the content. Open the app, select the post you want to repost, and click the “Repost” button. The app will automatically copy the content to your feed with a link to the original post.
4. Add a description. Write your own text or hashtags to personalize the repost and make it appealing to your audience.
5. Publish the repost. After the settings, click “Share” and your repost will appear in your feed.

Remember, when you repost a post from a satisfied customer or partner, it not only builds trust in your brand, but also encourages other users to participate in your community.

Step-by-step instructions — reposting on Facebook

Reposting on Facebook is a great way to get more attention for your brand by sharing content from another user or page. Here’s how to do it:

1. Find the post. Go to the page or news feed and find the post you want to share.
2. Click on the Share button. It’s located next to other interaction buttons.
3. Choose where to share. You can choose whether to share the repost on your personal page, in a group, on a company page, or in a message.
4. Add your comment. Write a short comment to the repost to make it more personalized for your audience.
5. Publish the repost. After you add the necessary comment, click Share and the post will appear on your page.

If you repost a post about your new product or promotion, it allows you to remind your followers about your brand and attract new potential customers.

Bottom line

Reposts on Instagram and Facebook are powerful brand development tools that can significantly expand your audience. They allow you not only to share content, but also to create connections with other users, attracting new potential customers. It is important to remember that each repost can become a step in creating social proof of your brand, which increases its credibility among the target audience.

Additionally, this simple tool can be part of a broader marketing strategy, boosting your social media activity and driving engagement with your followers. Using reposts requires careful consideration of content selection, so the right strategy can have a long-term impact on your brand, attracting loyal customers and opening up new opportunities for growth.

If done right, reposts can become a real driver of your business!